Ecolab

The challenge

Ecolab wanted to reduce the environmental and logistical burden of shipping heavy liquid cleaners. Their new innovation, concentrated solid cleaning products that are mixed on site, represented a big step forward. The challenge was communicating the benefits in a way that resonated with farmers as well as existing customers and new markets.

Our approach

We developed an integrated campaign that highlighted the innovation and its advantages for the agricultural sector. Key messaging included taglines such as "Lighter Safer Stronger" and "We’ve got your back, literally" to emphasise the products were safer to handle, lighter, and easier to use. This messaging was applied across:

• Web – landing pages and digital assets introducing the new product line

• Print – ads and brochures in farming and industry publications

• Product – packaging and product labeling designed to clearly communicate benefits

• Design – clear visuals to show the environmental and cost-saving benefits

The impact

The campaign positioned Ecolab as a leader in sustainable cleaning solutions. Farmers benefited from safer, lighter products that reduced handling risks, while customers enjoyed lower transport costs and a reduced environmental footprint.